User journey maps don’t just highlight pain-points they can also inspire new ideas and opportunities.
Based on this insight, you can improve the product accordingly. By viewing the product from the user’s perspective, you quickly become aware of pain-points or stumbling blocks within the user experience. Expose pain-points in the user experience.This reminds you to consider the user at all times and fosters empathy.
Creating a user/customer journey map requires you to step into the end user’s shoes and experience the product from their perspective. You can answer all of those questions with a user journey map.Ī user journey map template from Miro. Where does their journey begin? What’s their first point of interaction with the product? What actions and steps do they take to reach their end goal? How do they feel at each stage? It maps out the steps they go through to complete a specific task or to achieve a particular goal-for example, purchasing a product from an e-commerce website or creating a profile on a dating app.
Take our Professional Diploma in UX Design course What is a customer journey map?Ī customer journey map (otherwise known as a user journey map) is a visual representation of how a user or customer interacts with your product.
